Thursday, 28 July 2011

The History of Social Media!


For those who think Social Media is a very new revolution... think again! It really has been in the making for over 30 years now!
Although the growth experienced over the past decade really is astronomical! Check out these facts... and tell me how anyone can afford to not be receptive to social media:
  • 78.6% of consumers have joined a company’s community to get more information on the company
  • By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account
  • 46% of Internet users worldwide interact with social media on a daily basis
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • % of companies using LinkedIn as a primary tool to find employees….80%
  • 78% of consumers trust peer recommendations, only 14% trust advertisements!
My case rests! Get on board my fellow followers if you're not already... or at least enjoy following my blog :)
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5 comments:

  1. Hubba28 July 2011 at 7:48 pm

    Great blog Kate, love the pics! Do we really think LinkedIn is the primary tool in 80% of cases?! Whilst I think networking is crucial to attaining the job you are after, I really don't believe companies are using LinkedIn to the scale reported, which leads me to the question - given we are all becoming newsmakers, how much can we really believe?? Show me the research!! ;)

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  2. Wags28 July 2011 at 10:15 pm

    Thanks Kate - I love a good infographic. Amazing to look back at some of those dates... Myspace was launched in 2003, according to those stats. And where is it now? A few short years is a long time in social media.

    @Hubba: I agree, 80% sounds inflated.

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  3. rossouwe29 July 2011 at 3:03 am

    The stats are interesting, especially how quickly the adoption of SM has happened. (Well at least over the last decade). I read somewhere the other day (if it was in class, please forgive) but that myspace is now one of the smallest SM sites in Aus. @Hubba, you raise a great point, we are all newsmakes so how accurate is everything, but then as Kate pointed out, if three friends on FB tells the world how great their new keyboard brand is (my keyboard batteries must be dying because I'm struggling to get this posted), I will certainly consider that brand with much more weighting than some ad I saw on TV.
    Ross

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  4. B More Social31 July 2011 at 4:46 am

    Nice post. Get behind SM as it is changing the way we do things. 2011 see the inclusion of a new word in our social media vocab.. social media fatigue.

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  5. Wags3 August 2011 at 9:59 pm

    @B-More-Social: You missed a link opportunity there! ;)

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