In the recent Facebook update, 'People talking about' was added as a metrics tool to assist in tracking page engagement. Anywhere between 0.5% and 2% are considered average levels of engagement so if you are sustaining 2% of more, you are doing exceptionally well!
Media brands are expected to have a higher level of engagement as they should be experts at creating ongoing engaging content... this is what they do!! At the top of the list is National Geographic's. Of the non-media brands, Burberry and Disney are leading the group in terms of page engagement. Sporting brands also have a notable level of engagement with Real Madrid sitting at 5.28% and Manchester United sitting at 3.21%. It is interesting to note where these brands rank in terms of total fans as shown below. Some don't even make the top 50 but are more engaging that others who have double as many fans!!
Current Rank (09/29/11) | Rank by Fan Count (08/29/11) | Change in Rank | Fans as of 08/29/11 | Fans as of 09/29/2011 | % increase | |
---|---|---|---|---|---|---|
1 | 1 | 0 | 51,726,939 | 53,268,462 | 3% | |
2 | YouTube | 2 | 0 | 44,401,368 | 45,450,810 | 2% |
3 | Coca-Cola | 3 | 0 | 33,914,429 | 34,404,426 | 1% |
4 | Disney | 4 | 0 | 28,125,573 | 28,733,542 | 2% |
5 | MTV | 5 | 0 | 27,498,663 | 28,074,806 | 2% |
6 | Starbucks | 6 | 0 | 24,778,857 | 25,309,840 | 2% |
7 | Oreo | 7 | 0 | 22,921,180 | 23,070,531 | 1% |
8 | Red Bull | 8 | 0 | 22,091,057 | 22,386,269 | 1% |
9 | Converse All Stars | 9 | 0 | 20,679,649 | 20,766,271 | 0% |
10 | Converse | 10 | 0 | 19,983,097 | 20,113,686 | 1% |
11 | Skittles | 11 | 0 | 19,226,170 | 19,334,640 | 1% |
12 | Playstation | 12 | 0 | 17,162,498 | 17,361,906 | 1% |
13 | iTunes | 13 | 0 | 16,662,343 | 16,931,513 | 2% |
14 | Pringles | 14 | 0 | 15,390,067 | 15,565,650 | 1% |
15 | Victoria’s Secret | 15 | 0 | 15,069,187 | 15,291,448 | 1% |
16 | Live Messenger | 16 | 0 | 14,235,472 | 14,267,241 | 0% |
17 | Monster Energy | 17 | 0 | 12,160,326 | 12,341,002 | 1% |
18 | Ferrero Rocher | 18 | 0 | 12,082,009 | 12,188,204 | 1% |
19 | Xbox | 19 | 0 | 11,134,259 | 11,316,378 | 2% |
20 | Nutella | 20 | 0 | 11,132,727 | 11,290,043 | 1% |
21 | adidas Originals | 21 | 0 | 10,958,248 | 11,156,504 | 2% |
22 | Disneyland | 22 | 0 | 10,585,998 | 10,669,657 | 1% |
23 | Dr. Pepper | 23 | 0 | 10,458,682 | 10,514,972 | 1% |
24 | McDonalds | 25 | 1 | 10,089,522 | 10,446,759 | 4% |
25 | Victoria’s Secret Pink | 24 | -1 | 10,317,684 | 10,408,660 | 1% |
Current Rank (09/29/11) | Rank by Fan Count (08/29/11) | Change in Rank | Fans as of 08/29/11 | Fans as of 09/29/2011 | % increase | |
26 | Zara | 26 | 0 | 9,983,380 | 10,171,927 | 2% |
27 | Disney Pixar | 28 | 1 | 9,861,221 | 10,023,195 | 2% |
28 | Starburst | 27 | -1 | 9,947,098 | 9,992,864 | 0% |
29 | Walmart | 30 | 1 | 8,750,768 | 9,282,461 | 6% |
30 | Nike Football | 29 | -1 | 8,809,257 | 8,919,850 | 1% |
31 | Burberry | 34 | 3 | 8,054,347 | 8,536,865 | 6% |
32 | H&M | 33 | 1 | 8,069,754 | 8,330,743 | 3% |
33 | Blackberry | 32 | -1 | 8,075,878 | 8,300,923 | 3% |
34 | Subway | 31 | -3 | 8,098,239 | 8,260,183 | 2% |
35 | Reese’s | 35 | 0 | 8,009,024 | 8,066,139 | 1% |
36 | Starbucks Frappuccino | 36 | 0 | 7,546,063 | 7,673,697 | 2% |
37 | Taco Bell | 37 | 0 | 7,469,684 | 7,517,164 | 1% |
38 | Levi’s | 38 | 0 | 7,258,362 | 7,447,109 | 3% |
39 | National Geographic | 40 | 1 | 7,158,355 | 7,368,382 | 3% |
40 | Walt Disney World | 39 | -1 | 7,232,412 | 7,335,717 | 1% |
41 | Google Chrome | 41 | 0 | 6,781,607 | 6,972,261 | 3% |
42 | BMW | 42 | 0 | 6,396,642 | 6,537,526 | 2% |
43 | Lacoste | 43 | 0 | 6,392,747 | 6,519,301 | 2% |
44 | Mountain Dew | 44 | 0 | 6,017,508 | 6,079,064 | 1% |
45 | Hollister | 45 | 0 | 5,924,119 | 6,034,259 | 2% |
46 | Zoosk | 48 | 2 | 5,692,742 | 6,033,316 | 6% |
47 | DC Shoes | 46 | -1 | 5,880,984 | 5,981,234 | 2% |
48 | Pepsi | 49 | 1 | 5,596,806 | 5,891,100 | 5% |
49 | Kohl’s | 47 | -2 | 5,719,267 | 5,773,354 | 1% |
50 | Sony Ericsson | 50 | 0 | 5,543,457 | 5,709,785 | 3% |